The challenge
A problem worth solving
Logging food is a chore; most people quit within weeks. Databases demand searching, weighing and guessing portions. The vision was a platform where the food itself is the input: point, capture, understand. Analysis arrives in seconds and speaks plain language instead of spreadsheet.
- Food logging had to take seconds, no searching, no spreadsheets
- Photo understanding had to work on real plates, not demo lighting
- Insights needed to be personal, explainable and jargon-free
- Accounts had to stay secure across web and mobile